Client Testimonials

I have been handling automotive advertisement for both a dealer group and with a small scale agency 17+ years working for and with the same dealer group. I was hired by the dealer from the agency to bring a hands on approach the last 14 years with the Auffenberg Dealer Group. We retail 800-1,000 units a month out of 7 new car stores and 4 pre-owned centers just outside of St. Louis.

I have used Nichols Media consistently for the last six years handling my day to day production needs and select special projects. I have also viewed there Internet BDC presentation with great interest.

I use the agency now because I know I can depend on them to be timely with my advertising needs in a cost effective manner. With some franchises changing themes and incentives 3 times in a month it’s important to have a partner you can send one email to and you know things will be updated properly. Plus creative can be adjusted on the fly to adapt with market & inventory conditions. Even when we just want a fresh approach, they always have ten plus concepts to view and tweak.

When my local media reps tell me the people they deal with from the firm are on the game and excellent to work with I know I’m doing good. In my case we place media locally so they have no incentive to butter the agency up.

Several GM’s have asked me to look at other firms and we have. But time and again they continue to meet our marketing needs. Chad and the staff are a perfect fit.

We just completed the best year ever and look towards 2015 to be even better.

Your call or questions are welcome.

Gregory Muren Director of Marketing., Auffenberg Automotive Group

As Vice President of Operations, for the Denny Menholt Auto Group of dealers (Denny Menholt Chevrolet (Billings, MT), Crater Lake Ford/Mazda (Medford, OR), Denny Mentolt Ford (Butte, MT), Rushmore Honda (Rapid City, SD), Billings Nissan (Billings, MT), Denny Menholt Honda (Bozeman, MT), University Honda (Missoula, MT) and CarMart 360 (Billings, MT), I am pleased to recommend Nichols Media Productions for your regional advertising and promotional activities.


We have been using Nichols Media since the 1990’s and again in 2004, and were immediately re-impressed with the quality and creativity which made our advertising stand out from our local competition.  Nichols ads are exciting and captivating, specifically targeting the demographical trends of today’s buyers.   Each month Nichols is ready and willing to provide themes and ideas, or to develop our own marketing strategy to its fullest potential.


One of the most time consuming challenges with new vehicle marketing is manufacturer compliance for co-op funding, but with the services of Nichols Media this tedious chore is not a concern as all ads are submitted and pre-approved for co-op in advance, thus saving valuable time and keeping our advertising costs within a budgeted amount.


2016 proved to be a very successful year for all stores in the Denny Menholt Auto Group, and we are confident the professional services of Nichols Media will contribute to making 2017 even better.

Randy Point Vice President, Director of Operations, Denny Menholt Auto Group

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4600 N. 4th Ave.

Sioux Falls, SD  57104